Premium Loyalty
Programmes Provider IN

Comprehensive full service loyalty solutions to help you meet and grow your F&B goals

Premium Loyalty
Programmes Provider IN

Comprehensive full service loyalty solutions to help you meet and grow your F&B goals

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GMS Group

GMS Group

GMS are the largest provider of customised F&B loyalty programs for the hotel industry in Asia-Pacific.

GMS Group is a multinational headquartered in Singapore and premium provider of customized loyalty marketing solutions and related technology products for the hotel industry. Founded in 1999, GMS today has a network of over 100 offices across 15 countries throughout Asia Pacific and employs over 1,300 staff.

GMS

Our Approach and Advantages

We align your goals with guest needs, driving loyalty through engagement with the local business and professional community via paid loyalty membership programs

Representing over 300 hotels across 15 countries across APAC and Middle East

With over 25 years of experience in the industry, our team consists of local industry professionals who know the market and understand your business

We provide a complete solution encompassing marketing, finance, technology, and local expertise to create results and revenue driven loyalty program solutions

Our proprietary Salesforce CRM, white label mobile app and WeChat platforms are managed by an in-house IT team who provide global support

GMS Marketing team supports programs and hotels to enrol, activate and engage members, with the objective of generating high F&B footfalls and Net Spend, and long-term member loyalty

GMS prioritizes data security, and is fully compliant with all international and localised PDPA, DNC and PCI regulations, following the latest and highest level of standard

Our financial strength allows us to invest and expand into new areas, growing and scaling up alongside our clients

Loyalty Programmes

  • Moves you beyond transactions, enabling you to monitor, reinforce and reward your customers.
  • Builds visibility and advocacy for your hotel.
  • Builds loyalty programmes and promotions that resonates with your local guests.
  • Differentiates you from your competitors.
  • Helps increase revenue potential by building customer relationships through targetted and relevant promotions.
  • Continiously innovative with technology and market demands and needs.
While the survey has shown that people are increasingly moving from the hawker centres and into restaurants, young people are still cost-conscious, taking a practical and savvy approach by looking for discounts and deals.

– Eric Schneider, region head, Asia Pacific,
MasterCard Advisors

Brands cannot have a successful loyalty program if they fail to engage beyond the purchase.

– Forrester analyst Emily Collins 

Marketing without data is like driving with your eyes closed.

– Dan Zarrella

Connect With Us

GMS Group Pte Ltd

400 Orchard Road #05-15 Orchard Towers
Singapore 238875

Connect With us

Our Partners

Borderless Healthcare Group La Maison Fontaine
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