As its core business, GMS Loyalty provides complete turnkey solutions for dining and accommodation loyalty membership programmes for the hospitality industry.

With close to 20 years of experience, our operations and marketing team are focused on designing, implementing and managing highly successful loyalty programmes, tailored to each brand. We aim to help our hotels drive incremental F&B member spend when it is needed, where it is needed, giving hotels an effective tool to “yield” their F&B Operations.

We pride ourselves in driving our membership programmes through collaborations with the hotel F&B and Marketing departments and by developing multi-channel post-sale revenue generating strategies from card usage. Our key strategies include the latest and most innovative multi-language marketing and communications platforms including WeChat and Weibo.

In 2017 GMS Loyalty generated over USD 110 million in F&B and Room Revenues for its clients.

Marketing Solutions

Our dedicated marketing solutions span the full value chain from the development of membership databases for loyalty programmes to nurturing incremental revenue streams for clients through frequent, recurring membership usage. These solutions are enabled by a suite of state-of-the-art software that is custom designed in-house to administer all aspects of the loyalty programme.

Contact us to find out how our loyalty programme can help you drive F&B revenue, through a comprehensive discovery session, assessing the unique opportunities within your hotel.

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Custom-designed Loyalty Programmes for the Hospitality Industry

GMS understands how important your brand and reputation are to you. We also understand that you need a loyalty programme that is flexible and generates incremental revenue when and where you need it. Our programmes are custom designed and include comprehensive post-sale marketing plans, developed to meet your strategic and tactical F&B objectives throughout the year.

Corporate Partnerships for Businesses

Our hotel loyalty card members embrace a diversity of lifestyle experiences. Leverage on our database for your product launch or event, or for bundling or co-branding opportunities. Extend your potential reach by including our card holders in your invitation list or marketing campaigns, or make our loyalty cards available to your customers.

Innovative Gift Ideas for Individuals

Membership of a prestigious hotel loyalty programme which offers exclusive privileges and great discounts makes for an innovative and popular corporate gift. Enhance the value of your product by packaging it with a hotel loyalty membership or acknowledge your long term customers or high performing staff with a membership featuring exciting benefits.