About Us

Who We Are

GMS are the largest provider of customised F&B loyalty programs for the hotel industry in Asia-Pacific

GMS Group is a multinational headquartered in Singapore and premium provider of  customized loyalty marketing solutions and related technology products for the hotel industry. Founded in 1999, GMS today has a network of over 100 offices across 15 countries throughout Asia Pacific and employs over 1,300 staff.


GMS Group

  • Over 20 years’ experience in managing hotel loyalty programs
  • Incorporated in over 15 countries throughout Asia–Pacific
  • Head office in Singapore, with regional offices in Beijing, Guangzhou, Taipei, Ho Chi Minh City, Bangkok, Osaka, Kuala Lumpur, Hong Kong, Sydney, Jakarta, Delhi and other cities in the Asia Pacific region
  • Full local set-up and support structures, using local talent and specialists
  • Representing over 250 hotels, many for over more than 10 years

Driving Recurring, Reliable F&B Revenue for Your Hotel

GMS Group specializes in assisting hotels and restaurants improve revenue generation capabilities and developing and executing innovative strategies that significantly increase profitability.

Our Vision

To be the most professional and ethical provider of sales and marketing services in whatever arena we work. To achieve this means providing outstanding levels of service, constant innovation and value, in a caring, empowered and motivating environment.

Partners & Investments

Metropolitan Spirits Ltd

Producer and distributor of the award-winning ultra-premium French artisan absinthe, La Maison Fontaine.

Distilled in the oldest Absinthe stills in the world, La Maison Fontaine® has been masterfully refined using 15 natural herbs. Some we’re keeping secret, others we’re happy to shout about – notably, our world-renowned Pontarlier-grown Grande Absinthe, which, together with green anise and fennel, is the “holy trinity” of any real absinthe.

Borderless Healthcare Group

Borderless Healthcare Group Inc. (BHG) is a group of companies under the management of key players in the medical, CRM, IT, legal, finance and media industries. The group’s core investment is in consumer-centric Healthcare Information and Communication Technologies (ICT), which spans from the operation of Healthcare Knowledge Process Outsourcing (KPO) call centres to the establishment of Virtual Hospitals in developing countries.