Custom Loyalty Programmes

As its core business, GMS provides complete turnkey solutions for dining and accommodation loyalty membership programmes for the hospitality industry.

Loyalty Programmes

  • Moves you beyond transactions, enabling you to monitor, reinforce and reward your customers.
  • Builds visibility and advocacy for your hotel.
  • Builds loyalty programmes and promotions that resonates with your local guests.
  • Differentiates you from your competitors.
  • Helps increase revenue potential by building customer relationships through targetted and relevant promotions.
  • Continiously innovative with technology and market demands and needs.

Customer Relationship Management

Loyalty Technical Programmes
GMS programmes use a fully customised Salesforce CRM proprietary technology to manage all aspects of the member database
Loyalty Technical Programmes
CRM and CMS systems are fully PCI compliant and have multi-layer security and tiered access protocols for secure member data storage and management
Loyalty Technical Programmes
Seamless card usage data capture across all Oracle Micros and Infrasys POS environments
Loyalty Technical Programmes
Tracking spend and patterns (Recency, Frequency and Monetary) provide the basis for the F&B marketing and member engagement plan
Salesforce Infrasys Oracle Micros