GMS Loyalty

As its core business, GMS Loyalty provides complete turnkey solutions for dining and accommodation loyalty membership programmes for the hospitality industry.

With close to 20 years of experience, our operations and marketing teams are focused on designing, implementing and managing highly successful loyalty programmes, tailored to each brand. We aim to help our hotels drive incremental F&B member spend when it is needed, where it is needed, giving hotels an effective tool to “yield” their F&B Operations.

Custom-designed Loyalty Programmes for the Hospitality Industry

GMS understands how important your brand and reputation are to you. We also understand that you need a loyalty programme that is flexible and generates incremental revenue when and where you need it. Our programmes are custom designed and include comprehensive post-sale marketing plans, developed to meet your strategic and tactical F&B objectives throughout the year.

Corporate Partnerships for Businesses

Our hotel loyalty card members embrace a diversity of lifestyle experiences. Leverage on our database for your product launch or event, or for bundling or co-branding opportunities. Extend your potential reach by including our card holders in your invitation list or marketing campaigns, or make our loyalty cards available to your customers.

Innovative Gift Ideas for Individuals

Membership of a prestigious hotel loyalty programme which offers exclusive privileges and great discounts makes for an innovative and popular corporate gift. Enhance the value of your product by packaging it with a hotel loyalty membership or acknowledge your long term customers or high performing staff with a membership featuring exciting benefits.